AWB launches brand update, new logo

Washington’s oldest, largest employer group communicates evolution with a new brand

The Association of Washington Business (AWB) unveiled its first major brand update in more than three decades, continuing an evolution that’s been underway for years.

“AWB is recognized as a strong advocate for private-sector employers and a healthy economy,” said AWB President Kris Johnson. “We believe our refreshed brand and new logo continue that tradition while also reflecting our members’ desire to see AWB find new ways to help businesses, employees and communities succeed.”

The brand update builds on AWB’s mission to bring economic prosperity to all of Washington, emphasizing its unique ability to propel the state’s economy by convening diverse employers and driving bold solutions.

A new strategic plan has also led AWB to search for new ways to serve employers and communities, such as touring the state last summer and meeting with small-business owners to hosting the first Rural Jobs Summit this spring.

The most visible element of the brand update is a new logo designed by the Spokane firm Desautel Hege. CEO Michelle Hege said the blue colors in the new logo reflect AWB’s history while also moving the brand forward with a fresh feel.

The logo “bug” represents the diversity of Washington’s geography and industries coming together while the shapes in the top right corner represent the people who make up the community and diversity within AWB and Washington state.

On the web: Learn more about AWB’s brand update and watch a video at awb.org/brandupdate.

“A brand is much more than a logo, and AWB’s brand has evolved over the last several years,” said Marty Dickinson, executive vice president at Umpqua Bank and chair of the committee that led AWB’s brand update. “The new logo and other visual changes symbolize that evolution and signal to our members and others where we are going.”

More in Business

Bright, new addition to the valley

Boeing celebrates completion of first new building in Auburn in 25 years

Washington economy adds jobs, unemployment low

For the Reporter Washington’s economy added 6,100 jobs in December and the… Continue reading

Valley Cities Behavioral Health Care job fairs set for Jan, 20, 27

Valley Cities Behavioral Health Care offers job fairs Jan. 20 and 27… Continue reading

Online sales good for Washington papermakers | Brunell

Curbside recycling bins are packed with cardboard shipping boxes from Christmas online… Continue reading

State AG sues Motel 6 for violating privacy of, discriminating against thousands

Motel 6 provided guests’ personal information to law enforcement without warrant

Blue Origin buys 31 acres in Kent

Aerospace company keeps on growing as it aims to carry people into space

Boeing CEO praises tax bill passed by Congress

Says company to spend $300 million in investments

AG Ferguson files multi-million dollar lawsuit against Value Village

Claims consumers deceived by ads, sometimes zero dollars actually went to charity

Report: state unemployment rate steady at 4.5 percent

Washington economy continues to improve

Olive Garden makes a difference fighting hunger in Kent and Auburn communities

For the Reporter According to Feeding America, one in eight Americans are… Continue reading