Kent-based Oberto signs Bobby Wagner to promote product

Seahawks linebacker to help market jerky

Kent-based Oberto Beef Jerky signed Seattle Seahawks linebacker Bobby Wagner to help market its brand.

The addition of Wagner as a key Oberto brand ambassador comes as he assumes a more prominent role as the face of the Seattle defense. Off the field, Wagner will play a fundamental role in helping magnify Oberto’s brand mantra, “You Get Out What You Put In,” a rallying cry to consumers to put great fuel into their body to help get the best out of their performance, according to a company media release.

Wagner will star in Oberto’s new television campaign as the latest sports superstar to communicate with “The Little Voice Inside My Stomach” (as portrayed by Stephen A. Smith). Wagner will also be featured in Oberto’s digital and social content programming, point-of-sale materials, print and radio advertisements.

“Bobby’s drive and dedication both on and off the field have pushed him to become one of the best players in the NFL. We couldn’t be more excited to have Bobby as the new face of Oberto,” said Tom Hernquist, president and CEO of Oberto Brands. “Wagner will help to deliver our brand message and further educate consumers on the benefits of lean protein and an active lifestyle.”

Wagner said, “I spend an enormous amount of time perfecting my craft. So it’s great to team up with a brand like Oberto on a campaign that speaks to what I believe in, that to perform our best and give our fans the best game possible, we need to put in the work.”

More in Business

Boeing considers moving 1,400 jobs to Kent

Transfers could start in first quarter of 2019

KDP honors the best in downtown business, community efforts

The Doorman Service Company’s Stewart receives President’s Award | PHOTOS

Bartells continues 16-year holiday tradition with Salvation Army donation drive

For the past 16 years, in partnership with The Salvation Army and… Continue reading

State unemployment rate falls again

Washington’s economy added 12,400 jobs in October and the state’s seasonally adjusted… Continue reading

Brown Bear Veteran’s Day free car wash is Nov. 11

As a way of saying “thank you” to the country’s military, Brown… Continue reading

Free job fair comes to Highline College on Oct. 23; more than 50 employers expected

More than 50 local employers with full-time, part-time and temporary job openings… Continue reading

Medicare 2019 open enrollment starts Oct. 15; get help in your local community

Medicare’s 2019 annual open enrollment period for prescription drug plans (Part D)… Continue reading

FedEx to hire 850 positions in Seattle to help with the holiday season

Part-time positions. Big-time potential. FedEx expects to add more than 55,000 seasonal… Continue reading

KDP presents inaugural Award Celebration on Nov. 7

Evening to recognize businesses and people who make a difference

Kent’s Blue Origin shooting for the moon

Aerospace company to work with Germany-based firms on moon travel