Kent-based Oberto Beef Jerky signed Seattle Seahawks linebacker Bobby Wagner to help market its brand.
The addition of Wagner as a key Oberto brand ambassador comes as he assumes a more prominent role as the face of the Seattle defense. Off the field, Wagner will play a fundamental role in helping magnify Oberto’s brand mantra, “You Get Out What You Put In,” a rallying cry to consumers to put great fuel into their body to help get the best out of their performance, according to a company media release.
Wagner will star in Oberto’s new television campaign as the latest sports superstar to communicate with “The Little Voice Inside My Stomach” (as portrayed by Stephen A. Smith). Wagner will also be featured in Oberto’s digital and social content programming, point-of-sale materials, print and radio advertisements.
“Bobby’s drive and dedication both on and off the field have pushed him to become one of the best players in the NFL. We couldn’t be more excited to have Bobby as the new face of Oberto,” said Tom Hernquist, president and CEO of Oberto Brands. “Wagner will help to deliver our brand message and further educate consumers on the benefits of lean protein and an active lifestyle.”
Wagner said, “I spend an enormous amount of time perfecting my craft. So it’s great to team up with a brand like Oberto on a campaign that speaks to what I believe in, that to perform our best and give our fans the best game possible, we need to put in the work.”