Reflective sign returns to Kent’s accesso ShoWare Center

New name on glass at city-owned arena

  • Tuesday, January 23, 2018 11:41am
  • Life

The reflective sign at the accesso ShoWare Center is back after a short absence as the city-owned arena adopted its new name.

People entering the arena see the name in the glass above the entrance. ShoWare Center appeared in the glass since the facility opened in 2009 when ShoWare bought the naming rights. But the name disappeared for several months before crews installed the new name.

England-based accesso (which uses the small letter a for its name, which is Italian for access or admission) bought in 2014 California-based VisionOne, Inc., which owned ShoWare. The owners of accesso agreed last year to pay $3 million to get the naming rights for 10 years, according to city documents. The company also picked up the remaining two years (2017, 2018) of the ShoWare contract, so the agreement will extend through 2029 at $300,000 per year. ShoWare signed off in 2009 to pay $3 million for the naming rights.

VisionOne and accesso are technology companies that provide ticketing services. Nearly 500 venues and leisure organizations throughout North and South America use accesso ShoWare business products and processes more than 19 million tickets annually.

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