Kent chooses naming-rights partner for events center

The City of Kent today agreed to terms for a facility naming rights partnership with ShoWare™ by VisionOne. ShoWare also will be the exclusive ticketing service for the new home of the Seattle Thunderbirds and the Puget Sound region’s newest entertainment venue.

“This opportunity allows VisionOne to showcase our innovative ticketing service – ShoWare – in an emerging entertainment environment like Kent,” said VisionOne Senior Partner Ralph Fasi. “Our partnership with the City of Kent will provide a firm foothold for ShoWare in the ticketing market for larger venues and sports teams in the region and throughout the United States.”

"We are delighted that a company with an international presence has chosen to invest in Kent on a long-term basis," said Kent Mayor Suzette Cooke.

The proposed agreement between the City and ShoWare is for 10 years, with a total value of $3.175 million.

ShoWare’s ticketing service offers an online shopping experience. With a “select-a-seat” feature, buyers can choose their exact seat location rather than operating with automated “best available” seating preferences.

Colin Campbell, vice president and assistant general manager of the Seattle Thunderbirds added, “We are excited to enter into this partnership with ShoWare and SMG. We know our fans will benefit.”

“We are very excited about partnering with a company whose vision is aligned with SMG’s in terms of providing an innovative approach to serving our guests,” said Tim Higgins of SMG, the center’s general manager. “This unique partnership will place the Center at the forefront of technological advancements in customer service.”

The Kent Council will review contract terms prior to approval later this month. The facility’s name, logo, color scheme and more will be unveiled within the coming weeks.

For more information about the Kent Events Center, visit www.kenteventscenter.com.

Comment on this story.

COMMENTING RULES: We encourage an open exchange of ideas in our online community, but we ask you to follow our guidelines for respecting community standards. In a nutshell, don't say anything you wouldn't want your mother to read.