Business alliance serves women of African diaspora in South King County

Business alliance serves women of African diaspora in South King County

Nourah Yonous launched the African Women Business Alliance in 2017 to find ways to lift women up.

Nourah Yonous said she learned the importance of empowered women from an early age.

Yonous’s father died young, and she lost her mother when she was in her 40s. After that, Yonous and her siblings were adopted by family. Yonous later left Somalia for Tanzania and came to the U.S. in 2005.

After seeing the shock her father’s death had on her mother, Yonous decided when she came to the U.S. that she wanted to rely on herself. But in the San Francisco area, when applying for a business loan, she said people didn’t take here seriously.

She graduated from the University of California, Santa Cruz with a bachelor’s degree in feminist studies and political science, and she studied pre-law. She’s also worked with East African Community Services, OneAmerica, Care International and the International Rescue Committee.

One of her most recent projects is the African Women Business Alliance, which launched in the spring of 2017.

“No one should be stopped from reaching their goal in entrepreneurship for being new to the country,” Yonous said on a recent afternoon, sitting at a booth at Kezira Cafe in south Seattle. The business alliance started as a project to empower African women immigrants, but Yonous said she decided to expand it to all women who are part of King County’s African diaspora. The goal, she said, is to close gender and racial gaps in business.

Often times, she said businesses owned by black women can survive, but struggle to move beyond local levels. She wants to help women expand and scale up their operations.

“We do businesses because we want to survive, and I want to lift the mentality of survival mode to scalability,” she said.

Since it started, the alliance has served some 700 women, and 12 have graduated from the program. It’s a large number for an organization consisting of Yonous, who works as a contractor, along with another contractor and a board. The alliance has also granted awards to around two dozen women whom Yonous said had never been recognized for their work before.

A large part of this project was creating a curriculum that was in the first language of the people she serves. The financial system is often hard to navigate, so there are portions of the curriculum that deal with how to secure loans.

Beyond that, Yonous said black women need to be able to compete for state and federal contracts, which are some of the best ways to expand their businesses. The contracts help scale up the businesses while providing greater financial security. On top of that, only a tiny fragment of venture capital goes to women of color.

Next year she’s planning on inviting stakeholders from various sectors, including government and finance, to try and create a more inclusive economy and culture. She’s hoping to re-frame the discussion surrounding immigrant communities. Instead of waiting around for solutions to come from outside, she’s trying to create them.

“The top-down approach and the white savior complex assumes refugees and immigrants come here with no history,” Yonous said.

Before the alliance launched, Yonous talked with people in SeaTac, Kent, Tukwila and south Seattle to see what their needs were. Her organizations is mostly active in these areas of South King County. But women from other areas have also approached her, including out-of-state women.

Yonous encouraged people to ask what they could learn from immigrants. She also thinks people should question their knowledge of other cultures, and to “be comfortable to be uncomfortable.”

“Be intersectional because our needs are intersectional,” she said.

Often times immigrants already have many of the skills they need to create and maintain thriving businesses. The business alliance recently launched a campaign called Bold and Resilient to remind women of how they go to where they are today — and understand that their history, language and business know-how are important, Yonous said.

“I want to celebrate this,” she said.

Check it out

The alliance is hosting its second annual Afro-Centric Black Womxn Owned Holiday Bazaar at the Renton Chamber of Commerce from 2 to 7 p.m. Dec. 14. The event is free and will feature businesses in a variety of fields ranging from the arts and health, to real estate and cosmetics.


Talk to us

Please share your story tips by emailing editor@kentreporter.com.

To share your opinion for publication, submit a letter through our website https://www.kentreporter.com/submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) Please keep letters to 300 words or less.

More in Business

t
Kent’s Zenovia Harris receives King County’s 2023 Larry Gossett Service Award

Kent Chamber CEO honored for ‘her commitment to social justice and leading with equity’

Employees wear shirts with the big Big Chicken chicken on the back. Photo by Bailey Jo Josie/Sound Publishing.
Bok-bok: Shaquille O’Neal’s Big Chicken opens in Renton

The restaurant had its grand opening Dec. 17.

Nana’s Southern Kitchen will give away free meals on Christmas Day at its Kent and Covington locations. COURTESY FILE PHOTO, Nana’s Southern Kitchen
Nana’s Southern Kitchen to give out free meals on Christmas Day

From 11 a.m. to 2 p.m. at Kent and Covington locations

t
Workers find success in Kent apprenticeship carpenter program

Good pay, lifelong trade skills, enjoyable work sites among the benefits

t
Downtown Kent business suffers major damage after attempted break in

Pawn Express employee calls it ‘traumatic’ to be crime victim after driver rams truck into store

t
Best Western in Kent receives honors at company convention

Plaza by the Green meets levels of quality, guest satisfaction and dedication to the brand standards

Kevin Flynn, right, a meat-cutter with the Marysville Albertsons, hands a leaflet to a shopper during an informational campaign on Wednesday, Nov. 9, 2022. Flynn was one of about a dozen grocery store workers handing out leaflets to shoppers about the proposed merger between Albertsons and Kroger. (Mike Henneke / The Herald)
Proposed merger of Albertsons and Kroger worries employees

Workers at an Albertsons in Marysville urge shoppers to sign a petition blocking the $25 billion deal.

t
Puget Law Group opens Kent office; sponsors Thunderbirds

Kent becomes sixth location of firm that started in 2013

t
Dick’s Drive-In breaks ground in Federal Way

Restaurant chain, which has Kent location, expects to open in summer 2023 near South 320th Street

t
Olive Tree Mediterranen Restaurant to receive Star Program honors

Kent Community Foundation program to recognize contributions to the community

t
Krusteaz Company plant in Kent finds the right mix

Facility makes mixes for pancakes, muffins, cornbread, cookies and other products

t
Best of Kent 2022: Vote today for your local favorites

Welcome to the voting round of the Best of Kent 2022! Vote… Continue reading