Kent-based Oberto signs Bobby Wagner to promote product

Seahawks linebacker to help market jerky

Kent-based Oberto Beef Jerky signed Seattle Seahawks linebacker Bobby Wagner to help market its brand.

The addition of Wagner as a key Oberto brand ambassador comes as he assumes a more prominent role as the face of the Seattle defense. Off the field, Wagner will play a fundamental role in helping magnify Oberto’s brand mantra, “You Get Out What You Put In,” a rallying cry to consumers to put great fuel into their body to help get the best out of their performance, according to a company media release.

Wagner will star in Oberto’s new television campaign as the latest sports superstar to communicate with “The Little Voice Inside My Stomach” (as portrayed by Stephen A. Smith). Wagner will also be featured in Oberto’s digital and social content programming, point-of-sale materials, print and radio advertisements.

“Bobby’s drive and dedication both on and off the field have pushed him to become one of the best players in the NFL. We couldn’t be more excited to have Bobby as the new face of Oberto,” said Tom Hernquist, president and CEO of Oberto Brands. “Wagner will help to deliver our brand message and further educate consumers on the benefits of lean protein and an active lifestyle.”

Wagner said, “I spend an enormous amount of time perfecting my craft. So it’s great to team up with a brand like Oberto on a campaign that speaks to what I believe in, that to perform our best and give our fans the best game possible, we need to put in the work.”

More in Business

Berry good

Season pickings: strawberries, raspberries and more from a Kent patch

Kent dentist offers free exams, teeth cleanings for kids and veterans on Fridays

Kent dentist Mike Hsieh is offering free exams and teeth cleanings for… Continue reading

Founder, co-owner of The BoxMaker, a Kent company, passes away

David Hill driven to ‘do something different’ as innovative leader

Payroll hiring moderates slightly in May

State’s unemployment rate stays at 4.7 percent

Farmers market season opens

Lisa Rasmussen, owner of Designs by Lisa, Inc, above, displays some of… Continue reading

Kent School District joins program to help educators buy homes

The Kent School District announced Wednesday its partnership with Landed, a down… Continue reading

Tukwila H&R Block franchisee elected to national council

Virgil Knedlik, an H&R Block franchise owner in Tukwila, has been elected… Continue reading

Gutierrez hired as new executive director of Kent Downtown Partnership

Woman brings experience in civic work, event planning and program development

Red Cross offers free smoke alarms and installation

Households in need encouraged to visit: GetASmokeAlarm.org

Café on Fourth serves up opportunity in downtown Kent

From Costco to coffee: Smith takes on the bean business