Social Media Advertising Opens the Doors to New Customers

Social Media Advertising Opens the Doors to New Customers

Networks like Facebook, Twitter and Instagram have opened up new ways to communicate.

It’s fairly safe to say that social media has changed our lives. Networks like Facebook, Twitter, Instagram and Snapchat have opened up new ways to communicate and share our passions and daily lives. As a result, they have attracted hundreds of millions of active users. The online advertising research company eMarketer estimated that 593.7 million people worldwide used Instagram at least once a month in 2017.

All of these networks have benefited from the fact that consumers eagerly share their interests across these networks, generating a substantial amount of data about these consumers that advertisers can use to deliver targeted ad messages. This has led to the massive popularity of social advertising as a way to reach very targeted audiences – the same eMarketer report estimates Instagram sold $4.10 billion in advertising in 2017.

Many businesses are aware that social media gives them an opportunity to interact with their customers by sharing content, news and special discounts to those who “follow” the company’s pages. But many do not know that they can amplify their voice across these networks through the use of paid advertising, which can put them in front of both their existing customers and new prospects.

Facebook allows advertisers to set their goals, determine the audience targets that they want to reach, set budgets and then run campaigns across the network (here is an overview of the basics). Advertisers can get very creative with their targeting. They can pursue consumers who recently visited their site or looked at items at online retailers. They can target completely new audiences who have the same characteristics of customers (in other words, those who are “likely” to be customers). Many of the same parameters and strategies can be applied to Instagram, which is owned by Facebook.

The best part is that these opportunities are available to advertisers of all sizes and advertisers don’t have to approach social advertising as a do-it-yourself endeavor. Ad agencies, local media companies and other ad services providers, including Sound Publishing, can help advertisers take advantage of social advertising to grow their business. In fact, here at Sound all we need is your desired audience and what you’d like your campaign to do (such as promote the launch of a new store or bring new visitors to your website), and we will handle the rest, including creative, campaign set up, and reporting.




Talk to us

Please share your story tips by emailing editor@kentreporter.com.

To share your opinion for publication, submit a letter through our website https://www.kentreporter.com/submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) Please keep letters to 300 words or less.

More in Marketplace

main image
Skyline X Drone Reviews – Best Foldable Drone or Scam?

Skyline X Drone is one of the top-rated lightweight, foldable design drones… Continue reading

Cannaleafz CBD main image
Cannaleafz CBD Gummies Review – What to Know Before Buy!

Cannabidiol or widely recognized as CBD is one of over 100 cannabinoids… Continue reading

Golden After main image
BPS-5 Review: Healthy Blood Pressure Supplement That Works?

BPS-5 is a supplement that helps consumers manage their blood pressure properly.… Continue reading

main image
Keoni CBD Gummies Reviews – Hidden Negative Side Effects?

Keoni Cannabidiol is a CBD formula that comes in the form of… Continue reading

main image
Creekside Pharms CBD Gummies Review – Are They Worth Trying?

Several people throughout the country suffer from problems both small and big.… Continue reading

main image
The Green Gardener Cool Relief Reviews – What to Know First!

Are you troubled by the fact that your CBD solution might not… Continue reading

main image
UpWellness Instant Soothe CBD Rub Reviews: Worth the Money?

Painful joints and muscles affect your life’s quality. Topical painkillers like Instant… Continue reading

main image
Kanibi CBD Review – High Quality CBD Oil Products That Work?

Kanibi is a relatively new CBD marketplace, but it’s making waves across… Continue reading

main image
SOAR CBD Review: CBD Products for Energy, Sleep and Recovery

Everybody’s body system differs. Many people suffer from anxiety, sleeplessness, fatigue, excessive… Continue reading

main image
Upstate Elevator Supply Review (Vermont Hemp CBD Products)

Upstate Elevator Supply is a mission-driven company. They believe in CBD’s potential… Continue reading

main image
Synersooth CBD Gummies Reviews – Worth Buying or Cheap Scam?

Various types of medical conditions can cause body pains. People suffering from… Continue reading

main image
Renown CBD Gummies Reviews – Worth the Money? Scam or Legit?

In a world full of hustling and bustling, it’s not uncommon to… Continue reading