Kent Police officers and staff participated in Target’s Heroes Helpers program last year to help children purchase gifts for their families. COURTESY PHOTO, Kent Police

Kent Police officers and staff participated in Target’s Heroes Helpers program last year to help children purchase gifts for their families. COURTESY PHOTO, Kent Police

Shop with a Cop program keeps giving

Effort, now in its fifth year, bonds police with children, families in need

Tired from pulling a graveyard shift, Kent Police Officer Diego Moreno would join his colleagues to do a little Christmas shopping with low-income children.

It’s just who he was.

Moreno and other officers volunteered their time each year at the Shop With a Cop holiday event at the East Hill Target store, helping kids purchase gifts for their families.

“Diego never missed one of these events,” Mayor Dana Ralph said of the program, now in its fifth year. “He would work … nonstop all night long … and then he would show up at Target, be paired with a child and spend the morning shopping with them to make sure they got the Christmas they deserved.

“Last year the child he was paired with got up to the checkout line with his basket full and didn’t have enough on the gift card (provided by the program) to get everything he wanted,” an emotional Ralph recalled. “Officer Moreno pulled out his wallet and paid for the things that child had picked out.

“That’s the type of person he was. The type of public servant that Officer Moreno was. He worked long hours to keep us all save. He gave up his own money for the kids in our community to make sure that they felt loved and compassion and knew that they belonged here.”

Moreno is gone, lost in the line of duty in July, but his spirit and the program live on.

The Shop with a Cop program – in coordination with Kent Police, Kent Youth and Family Services (KYFS) and Target – filled the baskets of 20 children in its first year.

And the generosity continues to grow.

The program, organizers said, has raised enough money through public donations – online and in the community – this year to support 50 identified and selected youth from the Birch Creek, Valli Kee and the Cascade communities. The campaign goal is to raise $2,500 this year to keep a good thing going.

Each child, with an officer’s help, receives a $100 gift card from KYFS to spend on gifts. Target exclusively opens its doors a couple of hours early for cops and kids to peruse the aisles and shop for gifts on a selected day each December.

Program leaders hosted a fundraising event at the Kent Senior Activity Center on Nov. 15, a dinner-and-dessert opportunity to raise money and spread the word.

“It’s been a really cool event, a really good thing to see,” Bailey Stober, program founder, told the crowd at the fundraiser. “I would like to thank those who have made it possible every year.”

Mike Heinisch, KYFS executive director, said the need is great to help economically disadvantaged children. The effort is worthwhile, with lasting impact, he said.

“We could always have more kids … to get an opportunity to see what a cop is all about,” Heinisch said. “Spending 45 minutes shopping with a cop is a special experience. … Hopefully, it’s something that makes a difference in their lives.”

Ralph said the program has been influential. Children, she said, have written letters to the Moreno family, describing how Diego left a lasting impression on them.

“And specifically, how he changed their lives,” Ralph said.

“It’s the most amazing day of the year for me,” she said of the event. “We can make a difference in kids’ lives and build relationships. … That’s why we do this.”

The public can donate to the cause by visiting kyfs.org.


Talk to us

Please share your story tips by emailing editor@kentreporter.com.

To share your opinion for publication, submit a letter through our website https://www.kentreporter.com/submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) Please keep letters to 300 words or less.

More in News

Looking north in Kent during the December flooding toward Willis Street with the West Valley Highway on the left and SR 167 on the right. COURTESY PHOTO, City of Kent
People should report home, business flood damages to King County

Fill out online survey for potential funds

File Photo, Kent Reporter
Pedestrian, 42, dies in Kent collision with vehicle | Update: Man identified

Auburn man killed while trying to cross East Valley Highway Dec. 23 identified by medical examiner

t
Kent crime numbers drop dramatically for second straight year

Commercial burglaries down 60%, vehicle thefts 59% in 2025 compared to 2024

t
Kent Schools Foundation awards $98,000 in grants

Funds 161 proposals developed by 224 educators at 39 schools across Kent School District

U.S. Courthouse in Seattle. COURTESY PHOTO, USDOJ
Auburn man pleads guilty to hate crime on Metro bus in Kent

Made derogatory comments about Black people and assaulted a Black woman in 2024 incident

Bloodworks does mobile donation drives to help community members donate more conveniently, like this event at St. Francis Hospital in Federal Way on Dec. 18. Photo by Keelin Everly-Lang / Sound Publishing
Floods lead to shortage in local blood bank supply

For those looking to help in the aftermath of the floods in… Continue reading

Howard Hanson Dam on the upper Green River helps prevent flooding in Kent, Auburn, Tukwila and Renton. COURTESY FILE PHOTO, Army Corps
Storage behind Hanson Dam helps prevent flooding in Kent

Army Corps leader says dam held back an additional 5 feet of floodwater from levee system

t
Murder case finally ends in Kent after 15 years in court system

Judge says ‘Justice has failed this family’ in 2010 Auburn killing of Kent city employee

The Enumclaw transfer station is accepting flood debris on weekends though Jan. 11, 2026. File photo
King County accepting flood debris for free

Three stations will take your garbage and yard waste on weekends through Jan. 11.

COURTESY PHOTO, City of Kent
Most Kent city streets now open as river levels go down

West Valley Highway, South 277th Street among the roads that reopen

A city Public Works crew member places a sandbag early in the week of Dec. 15. COURTESY PHOTO, City of Kent
Several city of Kent streets remain closed Dec. 19 due to flooding

City road closure list as of Friday afternoon, Dec. 19

t
NB SR 167 reopens in Kent, Auburn | Update

WSDOT announces all lanes are open along 6-mile stretch