Healthcare Marketing Careers 101

What you want to know about a career in healthcare marketing

For a career in healthcare marketing, a variety of courses are available that can build upon your skills.

For a career in healthcare marketing, a variety of courses are available that can build upon your skills.

Within the healthcare industry, there are many career routes on offer. Some people like to work on the frontline while others prefer fields that are slightly more office-based. All are important, since without fields such as analytics, informatics or marketing, the healthcare industry wouldn’t be where it is today.

So, what is a healthcare marketing career? Here’s a look at some of the many marketing-focused opportunities within healthcare:

What is healthcare marketing?

If you’re unfamiliar with healthcare marketing, you should know that this is a field that works to communicate effectively with patients. For example, healthcare marketing professionals would use any tools and key marketing concepts at their disposal to present people with the information they need to maintain their health. If a new treatment becomes available or a new disease arises, marketing experts work to communicate what people need to know.

How do you pursue a healthcare marketing career?

For a career in healthcare marketing, it helps to have some experience in the healthcare industry, and there’s a variety of courses that can build upon your skills and allow you to have a successful marketing career. The kind of marketing you’ll do for this industry won’t be the same as marketing a product – you’ll be working to improve consumer’s health. If you want to get into this profession, we suggest you look at some of the healthcare marketing courses available online.

Why is healthcare marketing important?

Healthcare marketing is essential to the industry for numerous reasons. Patients need to receive the right level of care and are hoping to become more involved in their own health. If they decide to treat themselves, they need to do so in the right way, and healthcare marketing experts can aid the delivery of key information. Patient engagement is key and without the help of marketing, this wouldn’t be possible.

The future of healthcare marketing

As patients start to look after themselves, the concept of healthcare marketing will change even more. Marketing experts within this industry are already using new tech and strategies to promote services offered by other professionals. We expect a larger focus on mobile technology and social media when it comes to strategies adopted by these professionals.

Final Verdict

If you’re looking for a change in your career and think a marketing career would be a good fit, this might be the right move for you. Many marketing careers fall within the healthcare industry, you just need to ensure you have the additional training and experience to secure them.

Now that you know a bit more about healthcare marketing, it’s time to get started toward your new career choice!


Talk to us

Please share your story tips by emailing editor@kentreporter.com.

To share your opinion for publication, submit a letter through our website https://www.kentreporter.com/submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) Please keep letters to 300 words or less.

More in Marketplace

Career advancement, networking opportunities and leadership development are key benefits graduates cite as benefits of their MBA or MSBA.
Top 3 Reasons to Get Your MBA Online

A rewarding business career begins at Albers School of Business and Economics at Seattle University

For a career in healthcare marketing, a variety of courses are available that can build upon your skills.
Healthcare Marketing Careers 101

What you want to know about a career in healthcare marketing

Jodi Longley, from CMG Financial
Smart solutions for savvy homeowners

All In One option re-thinks traditional 30-year mortgage

For your furry friends, prevention is the best medicine

Animal Health Care Center emphasizes why quality care matters, from the start

With Reber Ranch’s seven full-service dog wash bays, why wash the dog at home when you can leave the mess to them?
If you have pets, it’s time to re-discover this one-stop-shop!

Your go-to choice for all your animal needs is Reber Ranch

J. Stephan Banchero, III, president of Sound Bites (left) with John Moscrip, chief operating officer, Duke’s Seafood. Sound Bites delivers fresh organic produce, frozen protein and restaurant meals everywhere in Snohomish, King and Pierce counties.
Your SOUND choice for produce + restaurant favorites + more, delivered right to your door!

Get a head start with a weekly delivery of local organic produce, proteins, coffee and baked goods

Show Grand Ridge Plaza What You Got this summer for a chance to win great prizes from GRP merchants! From Aug. 24 to Sept. 6 if you post a photo to Instagram featuring beauty and style at Grand Ridge Plaza (and use the hashtags #Style and #ShowGRPWhatYouGot ) you’ll be entered to win.
                                Setting a wellness goal for the second half of 2020? Grand Ridge Plaza has a range of health and fitness professionals to get you on the right track.
Feeling stressed? Treat yourself to a spa escape, right here in Issaquah!

Grand Ridge Plaza has plenty of beauty + style options to help you rejuvenate

Your neighborhood one-stop-shop for family fun!

Snap some photos of your afternoon at Grand Ridge Plaza for a chance to win

How the right questions yield smart mortgage solutions

New mortgage or refinancing, find a trusted source with local knowledge and experience

Cooking up delicious ideas to keep your annual events happening safely!

Fundraisers and special events ARE still possible thanks to this innovative team

Sweaty, mindful, heart-pounding community building

Covington alum comes home, and builds her favorite fitness studio

Cool ice cream, hot Thai or breezy cocktails… How does your summer taste?

Show Grand Ridge Plaza what you’re eating this summer for a chance to win awesome prizes!