Healthcare Marketing Careers 101

What you want to know about a career in healthcare marketing

For a career in healthcare marketing, a variety of courses are available that can build upon your skills.

For a career in healthcare marketing, a variety of courses are available that can build upon your skills.

Within the healthcare industry, there are many career routes on offer. Some people like to work on the frontline while others prefer fields that are slightly more office-based. All are important, since without fields such as analytics, informatics or marketing, the healthcare industry wouldn’t be where it is today.

So, what is a healthcare marketing career? Here’s a look at some of the many marketing-focused opportunities within healthcare:

What is healthcare marketing?

If you’re unfamiliar with healthcare marketing, you should know that this is a field that works to communicate effectively with patients. For example, healthcare marketing professionals would use any tools and key marketing concepts at their disposal to present people with the information they need to maintain their health. If a new treatment becomes available or a new disease arises, marketing experts work to communicate what people need to know.

How do you pursue a healthcare marketing career?

For a career in healthcare marketing, it helps to have some experience in the healthcare industry, and there’s a variety of courses that can build upon your skills and allow you to have a successful marketing career. The kind of marketing you’ll do for this industry won’t be the same as marketing a product – you’ll be working to improve consumer’s health. If you want to get into this profession, we suggest you look at some of the healthcare marketing courses available online.

Why is healthcare marketing important?

Healthcare marketing is essential to the industry for numerous reasons. Patients need to receive the right level of care and are hoping to become more involved in their own health. If they decide to treat themselves, they need to do so in the right way, and healthcare marketing experts can aid the delivery of key information. Patient engagement is key and without the help of marketing, this wouldn’t be possible.

The future of healthcare marketing

As patients start to look after themselves, the concept of healthcare marketing will change even more. Marketing experts within this industry are already using new tech and strategies to promote services offered by other professionals. We expect a larger focus on mobile technology and social media when it comes to strategies adopted by these professionals.

Final Verdict

If you’re looking for a change in your career and think a marketing career would be a good fit, this might be the right move for you. Many marketing careers fall within the healthcare industry, you just need to ensure you have the additional training and experience to secure them.

Now that you know a bit more about healthcare marketing, it’s time to get started toward your new career choice!


Talk to us

Please share your story tips by emailing editor@kentreporter.com.

To share your opinion for publication, submit a letter through our website https://www.kentreporter.com/submit-letter/. Include your name, address and daytime phone number. (We’ll only publish your name and hometown.) Please keep letters to 300 words or less.

More in Marketplace

In-person or online, you can safely shop and take out from businesses right here in King County, including Quarterdeck in Des Moines.
Stay local, shop local and be a part of the recovery

Staycation opportunities abound in King County

Best CBD Oils for Dogs: Pain & Anxiety Relief (2020 Reviews)
Best CBD Oils for Dogs: Pain & Anxiety Relief (2020 Reviews)

Dogs suffer from the same symptoms of pain and anxiety as humans.… Continue reading

More than ever, people are embracing staycations as a way to get out of the house safely and enjoy the best our region has to offer. Businesses like The Mint in Enumclaw have adapted to serve patrons safely, providing takeout for those wanting to enjoy their favorite flavors at home.
Sensational staycations start right here!

Mask up, support a local business, and be a part of the recovery

Comcast Corporation has launched the Comcast RISE program to help strengthen and empower Black, Indigenous, and People of Color (BIPOC)-owned small businesses hard hit by COVID-19.
BIPOC-owned small businesses in Kent may now apply for support from Comcast RISE

Get marketing consultations, media placements, commercial creative production or technology services

Carina believes everyone deserves compassionate care and they’re helping bring it closer to home for you and your loved ones!
Find a homecare match, right here in King County

Carina homecare offers a safe and affordable alternative to long-term care

Best CBD gummies
Where to Buy the Best CBD Gummies for Pain in 2020

In this article, we’ll cover the best CBD gummy candies for managing… Continue reading

More than 30 different community hubs in Washington state will be equipped with WiFi-connected “Lift Zones” over the next few months to help students get online, participate in distance learning, and do their homework.
Helping disadvantaged students get online, participate in distance learning, and do their homework

Comcast launches 30 WiFi-connected “Lift Zones” in Washington, including 10+ in King County

Aurelia Greene has completed all of the college-level classwork for her Aerospace Joint Apprenticeship Committee Machinist Apprenticeship Program, and now she’s building up hours with paid on-the-job training.
Lift off! Take your career from the launch pad to the stratosphere

Apprenticeships in Washington’s advanced manufacturing industry create a wealth of opportunities

Best CBD oil
Best CBD Oil: Top 3 Products for Pain Management in 2020

Pain is an important defense mechanism for the body. When something is… Continue reading

Career advancement, networking opportunities and leadership development are key benefits graduates cite as benefits of their MBA or MSBA.
Top 3 Reasons to Get Your MBA Online

A rewarding business career begins at Albers School of Business and Economics at Seattle University

For a career in healthcare marketing, a variety of courses are available that can build upon your skills.
Healthcare Marketing Careers 101

What you want to know about a career in healthcare marketing

Jodi Longley, from CMG Financial
Smart solutions for savvy homeowners

All In One option re-thinks traditional 30-year mortgage