Tukwila-based Continental Mills, which has a manufacturing facility in Kent, will change its name to The Krusteaz Company in honor of its flagship brand and the 90th anniversary of the brand.
“Our mission as an organization is to build the most beloved and wow-inspiring brands in the industry, including Krusteaz as our flagship brand,” said Andy Heily, president and CEO of The Krusteaz Company in a Sept. 14 press release. “We say that Krusteaz is ‘by makers for makers’ and our 800-plus employees are makers, rooted in a spirit of fierce pride. This name change is as much about honoring our past as it is about looking forward to a future built on a culture of ingenuity that will continue to deliver some of the most beloved and trusted brands.”
The facilities in Tukwila and Kent employ a total of more than 400. The company also has facilities in Hopkinsville, Kentucky; Manhattan, Kansas; and Effingham, Illinois.
Known for its iconic pancake and waffle mix, today Krusteaz is sold in every major retailer across the US, making more than 100 products including mixes for pancakes, waffles, muffins, quick breads, cookies, dessert bars, cornbread, crumb cakes and a line of guten-free products as well as high protein and whole grain options. Krusteaz Buttermilk Pancake mix is so popular that one box is sold every other second, and enough pancakes are sold each year to circle the Earth nearly two times, according to the press release.
The Krusteaz Company is a third generation family owned business. A entrepreneurial woman named Rose Charters started the company in 1932 in Seattle with the world’s first just-add-water pie crust, according to the press release. Charters combined the words crust and ease to come up with the name.